Meesho is a rapidly growing online shopping platform in India, offering a wide range of products from fashion and electronics to home essentials and beauty products. Founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal, Meesho aims to empower small businesses and individuals to start their own online stores with zero investment1. This article provides an in-depth look at Meesho, its affiliate program, seller registration process, commission structure, and the types of customers it serves.

Introduction to Meesho

Meesho, short for “Me and She,” was created to provide a platform for small businesses and individuals to sell products online. The platform allows users to resell products from various suppliers, making it easy for anyone to start an online business without the need for inventory or upfront costs1. Meesho’s mission is to democratize e-commerce and enable millions of small businesses to thrive in the digital economy.

Meesho Affiliate Program

Meesho’s affiliate program allows users to earn commissions by promoting products on their social media channels, blogs, or websites. By sharing product links and generating sales through these links, affiliates can earn a percentage of the sale price1. The program is free to join, and affiliates can earn commissions ranging from 5% to 15% depending on the product category and sales volume.

Seller Registration Process

To become a seller on Meesho, follow these simple steps:

1. Download the Meesho App: Visit the Google Play Store or Apple App Store and download the Meesho app.
2. Create an Account: Sign up using your mobile number or email address.
3. Verify Your Details: Verify your mobile number and email address to complete the registration process.
4. Provide Business Information: Enter details about your business, including your name, address, and PAN/GST details.
5. Upload Documents: Upload necessary documents such as your PAN card, GSTIN certificate, and canceled cheque.
6. List Your Products: Start listing products from Meesho’s extensive catalog. You can choose products based on your target audience and market demand.
7. Start Selling: Once your account is verified, you can start selling products to customers across India.

Commission Structure

Meesho offers a competitive commission structure to incentivize sellers and affiliates. The commission rates vary by product category and sales volume, with some categories offering higher rates than others1. Here’s a breakdown of the commission rates:

• Fashion and Lifestyle: 10% to 15%
• Home and Kitchen Essentials: 5% to 10%
• Beauty and Personal Care: 5% to 10%
• Electronics and Gadgets: 5% to 10%
• Accessories and Jewelry: 5% to 10%

Types of Customers

Meesho caters to a diverse range of customers, including:

• Individual Shoppers: People looking for affordable fashion, home essentials, and beauty products.
• Resellers: Small business owners and individuals who resell products to their friends, family, and social media followers.
• First-Time Buyers: New customers who are exploring online shopping for the first time.
• Repeat Customers: Loyal customers who frequently shop on Meesho for their everyday needs.
• Tech Enthusiasts: Buyers interested in the latest gadgets and electronics.
• Fashion Enthusiasts: Shoppers looking for trendy clothing, accessories, and jewelry.

Conclusion

Meesho has revolutionized online shopping in India by providing a platform for small businesses and individuals to start their own online stores with zero investment. With its affiliate program, competitive commission structure, and diverse customer base, Meesho continues to grow and empower millions of sellers and shoppers across the country1. Whether you’re looking to shop for affordable products or start your own online business, Meesho offers the tools and support you need to succeed.