Amazon, founded by Jeff Bezos in 1994, has evolved from an online bookstore into one of the world’s most influential tech giants. Its business model is diversified, with significant revenue streams from e-commerce, cloud computing (Amazon Web Services or AWS), advertising, and subscription services1. Amazon’s e-commerce platform operates on a hybrid retail and marketplace model, where Amazon sells products directly to consumers while also allowing third-party sellers to list their products.

Amazon Affiliate Program (Amazon Associates)

The Amazon Affiliate Program, also known as Amazon Associates, is an affiliate marketing program that allows website owners, bloggers, and social media influencers to earn commissions by promoting Amazon products. Participants earn referral fees from qualifying purchases made through their unique affiliate links3. The program is free to join, and affiliates can earn up to 10% in referral fees from qualifying purchases.

Seller Registration Process on Amazon

To become a seller on Amazon, follow these steps:

1. Create a Seller Account: Visit Amazon Seller Central and click on “Start Selling” to create your account. If you already have a customer account, you can use the same email and password4.
2. Enter Business Information: Provide details about your business, including your name, email, and mobile number.
3. Verify GST Number: Enter your Goods and Services Tax (GST) number and upload the GSTIN certificate for verification.
4. Enter Store Name: Choose a unique store name that represents your business.
5. Pickup Address: Provide the address from where carriers can collect product shipments.
6. Choose Shipping Method: Select your preferred shipping method.
7. Add Bank Account: Provide details of your active bank account for payments.
8. List Your Products: Add product listings with photos and descriptions.
9. Launch Your Store: Once all steps are completed, click “Launch Store and Start Selling” to begin your business on Amazon.

Amazon Affiliate Commission

Amazon affiliates earn commissions based on the products they promote. The commission rates vary by product category, with some categories offering higher rates than others3. Affiliates earn a percentage of the sale price of qualifying purchases made through their links. The exact commission rates are not publicly disclosed but can range from 1% to 10% depending on the product category3.